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Created in 1985 as part of his Ads Series, Andy Warhol’s Volkswagen Lemon Car screenprint pays tribute to the iconic and audacious VW ad campaign. Each piece in the Ads...
Created in 1985 as part of his Ads Series, Andy Warhol’s Volkswagen Lemon Car screenprint pays tribute to the iconic and audacious VW ad campaign. Each piece in the Ads Series examines the interplay between art and advertising, challenging traditional notions of 'high' art and commenting on the commercialization of American culture. Warhol critiques the allure of vivid, attention-grabbing advertisements and their influence over consumer behaviour and visual culture. This series was commissioned and published by art dealer Ronald Feldman, who collaborated extensively with Warhol throughout the 1980s. In this print, the unmistakable shape of the VW car is rendered in a fluorescent green that starkly contrasts with the deep royal blue background. Prominently displayed beneath the car is the word "Lemon," with additional text underscoring the vehicle's supposed perfection—an ironic twist given the term "lemon" typically refers to a defective product. Warhol's Ads Series acts as both a commentary on and an extension of advertising techniques, positioning his artwork as a product in the marketplace while reflecting on the pervasive influence of consumer culture. This portfolio embodies Warhol’s unique ability to blend art with commercialism, solidifying its place as a quintessential example of his work.