Andy Warhol Van Heusen (F & S II.356) For Sale

Van Heusen (Ronald Reagan) is one of the ten pieces from Andy Warhol's 1985 Ads series. Through the series, Warhol reimagines popular commercials throughout the twentieth century into Pop Art masterpieces, offering a commentary on the relationship between consumerism and art, as well as hierarchies within visual culture. Consumption captivated Warhol, who frequently created prints of commonplace consumer goods like Campbell's Soup cans or high-heeled shoes.

In this screenprint, Warhol presents Ronald Reagan's pre-presidential image as a clean-cut actor, representing the fulfilment of the American Dream.  Reagan is flashing his Hollywood smile at the viewer alongside the slogan ‘Won’t Wrinkle Ever!’, based on a 1953 Van Heusen advertisement. In the months preceding the election, Warhol's assistance Bob Colacello said that the Pop artist had declined two commissions to paint portraits of Reagan due to conflicts in politics. But over time, Warhol and the Reagan family's connection changed as Warhol grew fascination with the family after befriending Reagan’s son and daughter-in-law during the presidential inauguration. Reagan's sharp image and his significant influence on the conservative, Yuppie “white-collar” culture of the 1980s are highlighted in the screenprint. However, it also playfully critiques the president's Hollywood roots, suggesting that he had long been a symbol of big business and capitalist ideology.

Buy Andy Warhol Van Heusen (F & S II.356)

Andipa Editions, as part of Andipa, have been at the forefront of the Warhol market for over 20 years. To enquire about buying Van Heusen (F & S II.356) by Andy Warhol, contact us via sales@andipa.com or on +44 (0) 20 7589 2371.

Sell Rebel Van Heusen (F & S II.356) by Andy Warhol

With a global network of active buyers, Andipa Editions are the place to sell your Andy Warhol Van Heusen (F & S II.356) print. Straight-forward and stress-free, we manage the process on your behalf and help to maximise your return. For a complimentary valuation of your Rebel Without A Cause (F & S II.356) print, contact us via sales@andipa.com or on +44 (0) 20 7589 2371. Explore our collection of Andy Warhol original prints for sale.