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Andy Warhol Chanel (F & S II.354)
Meaning & HistoryThe enduring characteristics of Warhol’s oeuvre—simultaneously nostalgic and contemporary, fashionable yet subtle, accessible yet enigmatic—serve as a testament to his creative genius and technical mastery.
Chanel is a screen print from Andy Warhol’s Ads Series of 1985. The series captures the artist’s fascination with consumer culture, transforming the ordinary into the extraordinary.
A bottle of Chanel No. 5 perfume is shown in this print; Pink gestural lines draw attention to the bottle's stylish and modern form while using muted colours, in contrast to some of the other, louder prints in the Ads collection. Warhol exaggerates how the Chanel bottle came to represent luxury, sophistication, and consumerism, as the bottle stands alone amidst its dark, seductive background. By transforming a common consumer product into an artwork, Warhol commemorates this symbol of popular culture from the 20th century.
Reflecting the message of the Chanel brand, the bottle encapsulates the Warholian theme of consumerism's pursuit of an idealised, affluent (and distinctly American) lifestyle, enticing viewers with the allure of fleeting luxury. As the reputed signature scent of Warhol’s frequent muse, Marilyn Monroe, Chanel No. 5 remains as iconic as Warhol’s own works, underscoring the artist’s keen awareness of the capitalist culture he both portrayed and critiqued in his screenprints.
Warhol’s fascination with perfume is evident in his collection of “semi-used bottles” and the fact that a bottle of Estée Lauder’s "Beautiful" was buried with him when he died in 1987. He viewed perfume as a way to “take up more space,” making the Chanel No. 5 bottle an inevitable and fitting artistic subject for Warhol.
This artwork encapsulates Warhol's distinctive illustrative style, portraying mass-produced commercial objects and luxurious lifestyles. The enduring characteristics of Warhol’s oeuvre—simultaneously nostalgic and contemporary, fashionable yet subtle, accessible yet enigmatic—serve as a testament to his creative genius and technical mastery.
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